Business View Caribbean | August 2022

28 BUSINESS VIEW CARIBBEAN VOLUME 9, ISSUE 8 him the questions most relevant to businesses – but on a social level. Then in November, we had our main fundraiser, a corporate event with a panel of four local businesses (big companies) sharing how they had to pivot to survive COVID and thrive. “This year we’re rebranding the leadership conference to focus on ‘purpose’. The world is changing to a more purposeful economy – the new generations need a purpose to work somewhere. And we feel that the economy in Aruba is ready for that now. People are quitting their jobs to do something with more of an impact. So we have big plans to talk about purpose and culture at our conference.” BVC: Looking ahead, how will ATIA continue to be a viable voice for the Aruba business community? Henriquez: “I’m looking forward to the future. We’re here to push people a little outside of their comfort zone but also I think ATIA should be a bridge – a place that connects businesses with other islands, other countries, it’s about stimulating the economy. And because the economy is becoming more global, I think we’re a good place that people can come to find those connections they need because we have them already. The Aruba Trade & Industry Association should become that bridge to Aruba and from Aruba to the outside world. All this, and continue to advocate for the local companies and stimulate reforms to become a more resilient economy.”