Business View Caribbean - Aug 2024

them with the safety gear, and the employee signs that they will abide by the safety rules. People buy our manual in batches of ten or up to the hundreds, so they have enough for each worker.” The Association communicates with members through email, as well as Instagram and Facebook and their website.The segment of membership that doesn’t do social media are still kept well informed by email and they know to check the website for updates. IMAJ is activity driven, so they are presently running a series of webinars – one every two weeks. Most programs are heavily discounted for members, but the webinars are free and available to the public. Anyone can register and participate. Another benefit of the Association, and something most people aren’t aware of, is that IMAJ has an inhouse consultant who will answer questions from the public about anything related to construction. The service is largely for householders who are doing small projects and need some guidance. They can call in and that resource is provided for free on Tuesdays and Thursdays. Currently, the construction industry in Jamaica is experiencing a fair amount of activity. Kelly reports, “The private sector is doing quite a bit of building by way of housing apartments. For at least the past 20 years, we have been short on housing stock for a certain category of income. So there is a lot of potential in that area, if you can bring a two-bedroom, two-bath unit in for say 13 million Jamaican dollars, which is about $100,000 US.Then you will get ready purchasers because that segment of the market is largely unsatisfied and the demand is soaring.There THE INCORPORATED MASTERBUILDERS ASSOCIATION OF JAMAICA (IMAJ)

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