For Flexpak Ltd., the secret to packaging success lies in providing a total packaging experience as well as packaging in bulk while spanning the market across the island of Jamaica. Founded in 1999 by Nigel Hoyow with the help of his two business partners and born out of his vast packaging industry experience earned over many years dating back to the mid-1970s, Hoyow brought his vision into full focus and named it Flexpak. As the name dictates, Flexpak has made its mark by providing the very best, flexible packaging solutions for a market that it is deeply rooted in. Although very few companies competed in this space at the time Flexpak hit the market, it was Hoyow’s steadfast vision and the overall marketing and distribution of products. Many have tried to come up with efficient packaging options but only those who have a clear vision to produce the very best packaging solutions that allowed the company to hit the ground running and provide the springboard to its future success. PACKAGING THE RIGHT SOLUTIONS Hoyow’s business framework was to produce greater volumes of packaging so that Flexpak would have a more competitive pricing structure.The niche target was mainly bakeries, snack food manufacturers, and frozen juices – which to this day still make up a big part of the Flexpak revenue stream. Today, Flexpak represents one of Jamaica’s largest manufacturers specializing in printed polyethylene and polypropylene bags. The company’s growth has been attributed to its ideal packaging solutions for food products that are both safe and considered to be the best solution for this market segment. Related to the food sector, Flexpak also provides ideal packaging solutions for one of Jamaica’s largest economic drivers, the agricultural industry. Hoyow points to the garbage bags, crop protection bags, seedling bags, and weed protection bags the company produces in addition to graphic design options for its agri-based client needs. Although Hoyow admits that there were bumps along the road to packaging success, Flexpak’s focus and clearly defined product approach began to pay off in a relatively short time. Viewing the business as a one-stop packaging shop formed the backbone of Flexpak’s business model. PACKING ON MORE EMPLOYEES AND EXPANSION As the company’s client base grew, so did the growth of the company’s employee base.Today, the company boasts over 65 employees who remain loyal to the principles that formed the company’s roots. 31 BUSINESS VIEW CARIBBEAN VOLUME 11, ISSUE 08 FLEXPAK
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