Business View Caribbean - August 2025

EQUIPMENT UPGRADES AND EFFICIENCY FOCUS Caribbean construction equipment markets face unique challenges, with machinery imports subject to extended lead times and limited local service networks that can impact productivity during critical project phases. Rosscon’s capital investment strategy addresses these constraints through equipment ownership rather than rental dependency, reducing external scheduling conflicts that frequently delay regional construction projects. “Currently we are working a lot on our steel fabrication shop and our equipment as well. We have been traveling to several trade shows and getting ideas to upgrade our shops,” Rostant explains. Trade show research enables direct manufacturer relationships that bypass regional distributors, often resulting in more favorable pricing and service arrangements. “We are currently trying to get some more efficient equipment, and we do have orders for some new cranes and stuff that are going to allow us to rent out certain equipment.” “We’re trying to get in-house equipment so that we could be a little more competitive in bids and we’re trying to be a lot more efficient in our shop,” Rostant says. Competitive bidding advantages come from eliminating rental costs that many competitors must factor into project pricing. Automation investments target productivity improvements without compromising quality standards that established Rosscon’s market reputation. “Our fabrication shop is a lot of focus right now, so we try to focus on the quality of steel coming out of the yard and obviously mixed up with speed,” Rostant notes. “We have the quality coming out with the basic stuff, but we want to get it a little quicker. That’s our main focus right now.” BRAND BUILDING AND MARKET LEADERSHIP Digital marketing adoption rates remain relatively low across Caribbean construction companies, creating opportunities for early adopters to capture market segments beyond traditional relationshipbased referral networks. Social media platforms offer particular advantages in island markets where geographic constraints limit traditional advertising effectiveness, enabling companies to showcase project portfolios across multiple territories simultaneously. “Recently, we jumped on the social media train. We’ve been kind of dormant in that industry, but my focus is trying to be the first company that people may speak about when they have a project to go on,” Rostant 23 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 08 ROSSCON LIMITED

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