services primarily supporting convenience and special ordering rather than replacing in-person shopping experiences. LEADING THE CARIBBEAN HARDWARE INDUSTRY AND FUTURE GROWTH CTL’s expansion strategy balances ambitious regional goals with pragmatic infrastructure investments, recognizing that growth must align with broader economic development across the British Virgin Islands. The company’s plans encompass physical expansion and market leadership aspirations throughout the Caribbean region. “Ideally, we will keep positioning CTL to be the number one hardware home center store in not just the Virgin Islands, but most of the Caribbean also,” Thomas states. “Even though we’re in a small territory, which we are, we’re probably one of the smallest territories in the region compared to some of the bigger areas. We still compete easily with a lot of these other outfits outside of the territory.” 45 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 08 CARIBBEAN TRADING LIMITED (CTL)
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