Business View Caribbean | December 2019

39 BUSINESS VIEW CARIBBEAN DECEMBER 2019 FRASA INTERNAT IONAL TRADING, N. V . the best of service. The company’s fleet makes daily deliveries of dry, chilled, and frozen products to over 1,000 customers – large and small – across the country. Working together as a dedicated group, the company is realizing its vision of “achieving sustainable growth by leading the industry in Aruba through innovation, customer service, and employee empowerment.” Francis Saladin Jr., Managing Director of Frasa International Trading, recalls, “My father started the company at home, flying in produce from the Dominican Republic and storing it in our garage. He had help with deliveries but he did everything else himself. He would literally go to the airplane and unload the products. I would go with him, I was little at the time, so I was just watching and playing. But I think it was in my blood from the beginning. As the demand, and my father’s knowledge of the business and understanding of the market grew, he saw more opportunity. He was passionate about Owner, Francisco A. Saladin Francisco Saladin & Francis Saladin Jr.