Business View Caribbean | December 2019

41 BUSINESS VIEW CARIBBEAN DECEMBER 2019 FRASA INTERNAT IONAL TRADING, N. V . they went out of business. Saladin Jr. recounts, “When he bought this property, he got his first brand product to represent which was Bluebird – Citrus World. That’s our oldest vendor that Frasa has been working with. We are still with them today. Between selling his produce and selling these juices from Citrus World Inc. for Bluebird today Florida’s Natural, the business continued growing. Badia Spices is the second brand he acquired – those two brands really have a long history with Frasa. Later, my father left that facility and built his own large warehouse and started in the frozen food business.” When Frasa built its first really modern facility, they hired a Foodservice Manager to increase the portfolio categories from just produce. They diversified into seafood and all kinds of protein products like beef and pork, while expanding the frozen part of the business and making headway in the foodservice part of the business with restaurants and hotels. Frasa was becoming a broadline supplier and growing exponentially.