Business View Caribbean | December 2019

42 BUSINESS VIEW CARIBBEAN DECEMBER 2019 WWW. COMPLETESOLUTIONS .AW SCHOTLANDSTRAAT 77. ORANJESTAD. ARUBA, CARIBBEAN DUTCH INFORMATION & COMMUNICATION TECHNOLOGY CONSULTANTS DATA CENTER VIRTUALIZATION NETWORKING & INFRASTRUCTURE CASINO SERVICES BACKUP & RECOVERY SERVER & BUSINESS DESKTOPS NETWORK SECURITY +297 5820441 Solutions N.V. IT SPECIALIST!! In 1999, Saladin, Jr. joined the company, learning the inner workings of the business from the ground up. Then in 2002, came the opportunity to buy one of their larger competitors, Consales - a timely purchase that included a whole portfolio of multi-national retail brands like Kellogg’s and General Mills. This is when Frasa really expanded into representing name- brand products. Prior to that, it was mainly a commodities business; rice, oils, sugar, proteins, produce, flour. “The Consales acquisition in 2002 was a huge development,” says Saladin, Jr. “At the time, my father stayed at Frasa and I moved to manage Consales. In 2009, I finally convinced him to merge the two companies under one name, which we finalized in 2010. It was a unique moment because the merger and the celebration of 30 years for Frasa in business happened together. Frasa became a new merged company with a much larger business. In 2015, after five years of co-managing the business together,