Business View Caribbean | December 2019

45 BUSINESS VIEW CARIBBEAN DECEMBER 2019 FRASA INTERNAT IONAL TRADING, N. V . better pricing, being more aggressive in many ways, and finding alternatives. For instance, rather than only importing produce for direct delivery, we also import bananas out of Costa Rica and then ripen them at our facility. We’re also trying to do more private labelling – creating Frasa’s own brands. We do name selection and package development ourselves.” An exciting announcement came in Jan. 2018, when Frasa became the second company to be appointed as a distributor for Avendra. “In the foodservice world, that’s a big thing,” says Saladin, Jr. “It’s a contract for the Marriott, Ritz- Carlton, Renaissance, Hyatt, and we’ve been working on that for over 10 years. Since then, we’ve been growing double digits in those accounts. And more big news: In 2020, we’re celebrating 40 years and we’re no longer going to be using the name Frasa International Trading any more, only ‘Frasa.’ We’re changing our logos and colors – just shortening the name and making it simple. And it brings to mind the idea of ‘fresh.’ Last year we invested half-a- million dollars in new refrigeration equipment and storage facilities. And we expect to expand our real estate business. Frasa is looking forward to a very bright future in Aruba for the years ahead.” WWW.SUNNYMORNING.COM Orlando 407.251.8003 • Ft. Lauderdale 954.735.3447 A leading provider of dairy products, eggs, customized ingredients, & other specialty food items. With over 900 products in stock, we offer reliable service throughout the Southeastern United States, Central & South America, & the Caribbean Islands.