Business View Caribbean | December 2020

35 BUSINESS VIEW CARIBBEAN DECEMBER 2020 BLUE WATERS RESORT & SPA two years, we’ve found the ‘blueprint’ for making sure that when families come here they have a good time. We have an active Kids’ Club with a lot more outdoor activities. Before, we held those indoors quite a bit, so we’ve added beach football and beach cricket, and we take the kids out fishing and on nature walks and bird spotting…Also, we open our Kids’ Club at night in peak periods, so families can drop them off and our attendees will take the kids for dinner and they will come back and play games, watch a movie.” Blue Waters has been in operation for 60 years and returning guests have become familiar with the resort, to the point where repeat business includes the next generation of family members. A good number of guests come back to the resort every year, and the demographic is changing to a younger group, especially from the U.S., who are just looking for a peaceful getaway. Phillips admits, “We focus on our leisure guests,