Business View Caribbean | December 2020

37 BUSINESS VIEW CARIBBEAN DECEMBER 2020 information. That helps us to be more proactive as a business and to respond to the needs of our guests. We want to be able to meet and exceed their expectations and the use of technology helps us do that. Especially when it comes to repeat business, because we get feedback from guests that we can plug into our system, and when they return we know exactly what they liked last time, if they had concerns, what are their preferences. And it tracks how many times they repeat, because we’re looking to implement a loyalty program where the more time you’ve spent with us you would be rewarded with nicer amenities on arrival and things of that nature.” Being family run, that close-knit atmosphere transcends into the resort from a staff perspective, as well. Some Blue Waters staff members have worked there over 20 years – and there are even restaurants and bars named after them. Phillips shares, “Our most long- standing employee, Mrs. Bartley, had been with the company for 54 years. Sadly, she passed last BLUE WATERS RESORT & SPA