Business View Caribbean | Volume 8, Issue 12

32 BUSINESS VIEW CARIBBEAN VOLUME 8, ISSUE 12 pictures so they didn’t have to come until they were making the final decisions. We also had to push out a lot of communications about how to do digital payments through online banking. “Fortunately, we had a lot of those platforms in place and we were able to adapt what we’d developed over the years. We also created a special section on our website called Tiles of the Month, which we updated regularly so customers could email us orders straight from that. And it would be products that we have the most stock of. Say someone was rebuilding after Hurricane Dorian and needs 2000 sq ft, they could easily pick something from there and send us the direct inquiry.” BVC: Did lessons learned in the past help the company weather the pandemic storm? the supply chain backups. Our lead times are getting longer but this is where our strategic relationships with our manufactures come in – to make sure we get first priority. Our customers order through us and we keep them updated. Yes, there may be delays but we will communicate that with clients and handle all of the backend headaches so they don’t have to worry about it. So that is a big advantage. “Between March and the summer of 2020 ,there were times when we were curbside and we had to pivot very quickly. So we really ramped up a lot of the digital things we had in place. For example, for our Out Island customers, and people building second homes here, we already relied heavily on email and What’s App with them. That then became the standard for all of our customers, where we could send them Nassau Tile’s location on #43 Dowdeswell Street Nassau Bahamas. Nassau Tile recently undertook a front entrance remodel in 2020 during the pandemic. The new front entrance features the durable non slip Artica Grigio porecelain tiles from Italian manufacturer Saime.