Business View Caribbean | Volume 8, Issue 12

40 BUSINESS VIEW CARIBBEAN VOLUME 8, ISSUE 12 We deliver custom solutions to fit the needs of each of our clients. Putnam Lumber & Export Company is your link to the Southern Yellow Pine (SYP) market from the USA to your port of import. 6196 Lake Gray Boulevard, Suite 102 Jacksonville, Florida 32244 www.putnamlumber.com 1 (904) 777-2655 Putnam Lumber & Export Company is your Southern Yellow Pine expert! We are proud to be in partnership with Gorham’s and are honored that they distribute our products in Bermuda. big thing at the time prior to COVID, but when COVID started ramping up, we did a mad rush to get as many products online as possible. We moved very quickly to put an online system in place.” He reports that it wasn’t the greatest of virtual shopping experiences in the beginning, but it offered a solution at the time. Today, the system is constantly being improved and updated with new products, although many of Gorham’s customers still prefer the in-store experience. “We are always trying to improve the ecommerce side of it,” says Mackay. “It’s interesting, because online for us is not a big part of the business. I find people just like to come to the store to wander around, it’s almost like a social outing. People have been so isolated; they just want to get out and do something. We are constantly trying to come up with ideas to bring excitement to the retail side of things for our customers. I think our advantage is we have a very wide