Business View Caribbean | Volume 8, Issue 12

42 BUSINESS VIEW CARIBBEAN VOLUME 8, ISSUE 12 crazy deals and invite people in to shop and to have refreshments. We’re not doing any of that this year, just for the fear that there could be too many people within the store at any given time. This will probably hurt the Christmas sales in the short term, but it’s one of those risks you have to weigh against.” One of their tried and true means of attracting customers continues to be a marketing success – that being the regular distribution of Gorham’s flyers in the community, promoting products and sales items. Moving forward, there are major plans on tap for the company, including a reorganization of the interior sales floor, and updated and improved product selections throughout the entire store. In the next three to five years, the goal is to completely revamp the store; to take it from a 2010 model to a 2025 model. “We want to completely upgrade everything, that’s the goal,” says Mackay. Currently, solar panels cover 60% of Gorham’s PROUD SUPPLIER FOR OVER 25 YEARS TO GORHAM’S LTD LUMBER White Pine Cedar Douglas Fir Treated Lumber PANELS MDF PVC Particle Board Plywoods BUILDING PRODUCTS PVC Composites Plastic Lattice Steel Doors Fiberglass Doors MAIL: TEL: FAX: WEB: 300 Orenda Rd, Brampton, Ontario L6T 1G2, Canada 905) 677-9120 (905) 494-0469 www.westonwoodsolutions.com