Business View Caribbean | Volume 8, Issue 12

58 BUSINESS VIEW CARIBBEAN VOLUME 8, ISSUE 12 serve the hotel guests. We continue to look for opportunities in the hospitality sector to expand the Exhale brand. A great example: we are in the Fairmont Princess in Bermuda and the facilities are absolutely beautiful. We cannot believe the large membership we have there. You’d think it would be mostly hotel guests, but that resort is a true hybrid. There are hotel guests, but we also attract a large portion of the Bermuda community. They come in to take our exercise classes and enjoy our spa services – we have a large number of spa members and fitness members at that location.” At the present time, half of the Exhale portfolio is in hospitality venues, the other half is freestanding. Sutton adds, “The hoteliers love that we bring in people from the local community because it creates a really special energy in the hotel. Our Exhale members will finish up a class and then enjoy having lunch together in the restaurant. It’s a nice atmosphere. We see that in our freestanding locations, too. When you’re experiencing wellbeing it makes it a little bit easier because some days you don’t want to get out of bed, but then you think about meeting up with friends at Exhale and you look forward to it.” One firm that Exhale has enjoyed a long- lasting relationship with is ReadyCare; Annbeth Eschbach and Julia Sutton used to work with them even before Exhale was founded. Today, ReadyCare provides all the locker room consumables for the entire group of Exhale’s facilities. Sutton notes, “What’s nice about ReadyCare is that they specialize in private label, as well. We developed a white tea product brand with them and they produce all those locker room consumables for us.” With the demand rising in the wellbeing sector, Exhale has a lot of opportunities in the pipeline, where developers really want Exhale at their location. Some are private clubs, some are hotels, and the company is currently in discussions