Business View Caribbean | Volume 8, Issue 12

6 BUSINESS VIEW CARIBBEAN VOLUME 8, ISSUE 12 These issues look to continue into 2022 and require producers to invest more to ensure uninterrupted supply capacity Producers also took the time to recommit themselves to focusing on collaborative actions around promoting responsible drinking and working in partnership with stakeholders and particularly regional governments, on reducing excessive drinking and the physical and societal harms associated with it. The various regional brands continue to make significant advances in this effort, including engaging the hospitality industry on the issues and the modernising of their product labels to advise on calorie content, against driving under the influence, underage drinking and drinking during pregnancy. ABOUT WIRSPA The West Indies Rum & Spirits Producers Association (WIRSPA) is one of the oldest private sector trade associations in the Caribbean. It represents rum producers in Antigua & Barbuda, Barbados, Belize, Haiti, Dominica, Dominican Republic, Grenada, Guyana, Jamaica, St. Vincent & the Grenadines, St. Lucia, Suriname, and Trinidad & Tobago. Our role is to promote the development of Caribbean rum as a premium category and to represent the interests of our member associations and in turn their member companies. This work includes trade facilitation, advocacy and assisting members in improving methods of production through training and development and through the work of our technical committee, which meets to discuss issues of common interest. www.wirspa.com and www.acr-rum.com Komal Samaroo, Chairman of WIRSPA