Business View Caribbean - Dec 2023

22 BUSINESS VIEW CARIBBEAN VOLUME 10, ISSUE 8 Plan, and one of the areas that we’re looking to maximise on is tourism. We’re excited about that.” The goal is to differentiate the parish from the rest of the island, putting the focus on nature and community based tourism. The Milk River Bath, a world-renowned spa, anchors the parish’s offerings. “The corporation along with our partners, have also started to develop other areas within the parish for tourism, one such is Salt River Spa, which is now very popular. We have numerous visitors coming to that area daily. The corporation at this time, is working with the community of Salt River to further develop that area,” Blake recounts. Other attractions include the Portland Bight Protected Area, which is the largest protected wetlands in Jamaica. It is also home to several protected species. The south coast is also made up of picturesque beaches like Farquhar, Welcome and Jackson Bay. Plans for a Heritage Trail with storyboards identifying the numerous heritage sites and historic buildings in that part of the parish are also in the works. Another potential opportunity would be rafting