Business View Caribbean - Dec 2023

31 BUSINESS VIEW CARIBBEAN VOLUME 10, ISSUE 8 SCENT OF CARAIBES LLC.,is as rich and multifaceted as the fragrances themselves. Sam, driven by a deep entrepreneurial spirit and a passion for marketing, embarked on a journey that is both personal and philanthropic, intertwining her love for beauty and wellness with a desire to give back to her community. “I wanted to be an entrepreneur,” Sam recalls, her voice imbued with determination. Her academic background in marketing and an internship at the United States Virgin Islands Department of Tourism provided her with a unique perspective on promoting, not just products, but entire cultures and destinations. This experience laid the groundwork for what would later become a pivotal venture in her life. Balancing her role as a mother of six, Sam’s drive is fueled by a desire to inspire her children, to show them the possibilities that lie in pursuing one’s passions. “I always try to instill in them that work isn’t strenuous or hard if you love what you do,” she reflects, emphasizing the importance of finding joy and fulfillment in one’s professional endeavors. Her epiphany came in a moment of introspection,