Business View Caribbean - Dec 2023

32 BUSINESS VIEW CARIBBEAN VOLUME 10, ISSUE 8 postpartum, during a late-night contemplation. “It’s when I say perfume. I cannot go anywhere without it. Why not go in the business of it?” This realization sparked the inception of Caraibes, LLC.. For Sam, it wasn’t just about launching a fragrance line; it was about crafting a narrative that would resonate beyond the confines of the perfume industry. Her aim was to elevate the perception of the Caribbean and Latin America, transforming them from mere dots on the map to vibrant, culturally rich destinations. Philanthropy lies at the heart of Sam’s venture. “I have to be an entrepreneur that makes X amount to make sure that I’m able to give back monetarily to the community that serves me,” she states. This sense of responsibility towards her community is a driving force behind her business, propelling her to intertwine commercial success with social contribution. Through Caraibes, LLC., Sam envisions not only the creation of a successful brand but also the opportunity to educate and give back, thereby fostering a cycle of empowerment and cultural appreciation.