been essential,”says Siman,facilitating capital projects and expanding finance offerings. Collaborations with suppliers, like Ashley HomeStore and local mattress manufacturers, ensure product quality and cater to regional demand. Unicomer’s partnership with Spanish lens manufacturer Prats strengthens its offerings in optical services. Local contractors support logistics and technical services, enhancing customer service and creating jobs. Government partnerships are also key, streamlining development processes and aligning Unicomer’s investments with national goals across the Caribbean. SUSTAINABILITY AND SOCIAL RESPONSIBILITY Unicomer’s sustainability and social responsibility entails a comprehensive approach that spans environmental initiatives, employee welfare, and community engagement. The company has strategically invested in renewable energy solutions and energy-efficient products, recognizing the Caribbean’s high energy costs and outdated power infrastructure. Several years ago, Unicomer began installing photovoltaic systems across its stores, a move aimed at reducing costs and lowering its environmental footprint.“We’ve installed almost two megawatts of solar capacity across the Caribbean, focusing on markets like Jamaica, Guyana, Saint Lucia, and Barbados,” says Siman. Unicomer promotes energy efficiency by offering high C-rated inverter air conditioners and refrigerators and educating customers.“We educate our customers about the cost savings that come with replacing old appliances with more efficient models,” says Siman. The company has retrofitted stores with LED lighting and sells smart home products through RadioShack, including LED lights to enhance household energy efficiency. “Our goal is to integrate energy-saving technologies throughout our operations and product lines,” he adds. Employee welfare is another critical focus for Unicomer, which offers financial aid for personal challenges and a continuous learning platform, 21 BUSINESS VIEW CARIBBEAN VOLUME 11, ISSUE 12 UNICOMER GROUP
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