Unicomer University, in partnership with Coursera. “Our employees can develop their skills and knowledge...for their overall career growth,” Siman notes. Mental health support includes regular health fairs and scholarships for employees’ children, emphasizing a supportive work environment. “We are creating a workplace with equal opportunities and a positive environment,” adds Alfaro. THE NEXT 18 MONTHS: ENHANCING CUSTOMER EXPERIENCE “Our top priority right now is completing the capital projects in Jamaica,Trinidad, and Guyana,” says Siman. He emphasizes that the brick-and-mortar experience remains crucial in the Caribbean while online shopping grows. “These new stores will deliver a revitalized shopping environment for our customers,” he adds, pointing to the importance of physical retail in markets where customers value the in-person shopping experience. Each new location is designed to elevate the customer journey, offering a blend of convenience, service, and product variety that meets local needs. Unicomer is also making significant investments to improve its e-commerce platform. Siman notes that online shopping in the Caribbean is rapidly evolving, with the company dedicating resources to create a faster, more user-friendly experience.“We’re revamping our online platform to provide a better, more agile shopping experience,” he says. This push towards digital aligns with broader consumer trends, as more Caribbean shoppers turn to online options for convenience. However, Siman remains clear that Unicomer’s approach is balanced—strengthening its digital channels while enhancing the in-store experience that Caribbean customers continue to value. Another top priority involves streamlining the import of high-quality goods into markets with unique regulatory and logistical challenges. “There are challenges with imports in the Caribbean, especially in Trinidad and Guyana,” Siman acknowledges.These challenges sometimes include ethics issues and PLACE HOLDER FOR GO MAX CUSTOMS Bronze Sponsor 23 BUSINESS VIEW CARIBBEAN VOLUME 11, ISSUE 12 UNICOMER GROUP
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