ARIBBEAN From a basket of hand-mixed spices on the back of a bicycle to a globally recognized Caribbean food brand, Chief Brand Products has built a legacy on one simple promise: authentic flavor that feels like home. Founded in 1957 by the late Saeed Khan in Trinidad and Tobago, Chief Brand Products began as a true cottage industry. Khan would blend spices in his family kitchen, testing and tweaking each mix by taste, then pedal from house to house selling to BAL AMBITION Photo Credit: Neeshad Mohammed Photography 16 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 12
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