authenticity. Meeting the growing global demand for its products has required significant investment in manufacturing technology. “Because of the volume and great demand for our products, we’ve invested in some of the most highcapacity grinders and blenders to ensure consistent spice mixes with the exact taste profile every time,” Mohamed explains. “We also have very effective roasting equipment, because our seeds and grains have to be roasted to perfection to get the optimum taste and quality.” This precision is especially critical for iconic staples such as curry and jira (cumin), where flavor profiles are deeply tied to national identity and family tradition. Getting those notes wrong is simply not an option. To support this, Chief has installed top-of-the-line automated packaging lines that improve hygiene, increase speed to market, and extend shelf life with airtight, tamper-evident packaging. A dedicated quality assurance and food safety team oversees batch tracking, in-house laboratory testing, and Photo Credit: Neeshad Mohammed Photography 18 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 12
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