digital quality logs. These measures allow the company to meet and exceed local and international food and beverage standards. Despite the high-tech infrastructure, the company’s most defining quality check remains decidedly traditional. Every new blend still goes through what is essentially a family taste test. “Even now, in 2025, when we do new mixes, that’s exactly what will happen,” Mohamed says. “The directors and the executive chairman get the samples, we actually cook with them, and they try it themselves. With a new pepper sauce, for example, we did a whole batch and had the entire factory taste it. If we can’t enjoy a product, we can’t sell it.” It is this balance of modern manufacturing and deeply personal quality control that sets Chief apart and connects each new product back to the company’s origins in a family kitchen. A PEOPLE-FIRST CULTURE WITH DEEP ROOTS As much as Chief Brand Products is in the business of flavor, it is equally in the business of people. Employee loyalty, generational continuity, and a genuine family atmosphere are hallmarks of the company’s culture. From Mohamed’s perspective, the appeal of working at Chief begins with the strength of the brand itself. Employees contribute to a leading Caribbean name that proved its resilience even during the most uncertain times. The COVID-19 pandemic, for example, became one of the company’s most profitable years, underscoring just how essential food manufacturing is, regardless of external shocks. For staff, that translated into job security when many other industries were struggling. Chief also offers meaningful opportunities for professional growth. Internal promotion is not the exception but the expectation. Employees move Photo Credit: Neeshad Mohammed Photography 19 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 12 CHIEF BRAND PRODUCTS
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