INNOVATION ON THE SHELF: SNACKS, VEGAN ICE CREAM, AND INTERNATIONAL BLENDS Chief’s growth story is also being written in its product pipeline. In recent years, the company has deliberately broadened its portfolio to meet changing consumer preferences and to capture new segments both locally and abroad. One major area of innovation is the snack category. Chief has launched a number of snack products, including Hula Hoops, a cereal-style snack for children that emphasizes health-conscious attributes such as reduced sugar.The idea is to present families with options that are fun and familiar yet more nutritionally balanced than many traditional snack offerings on the market. The company’s sister operation, Sudis Ice Cream, adds another dimension to this strategy. Sudis produces 100 percent vegan, all-natural frozen treats that are free from artificial colors and flavors and crafted using local produce and concentrates. For a company best known for bold, savory spice blends, the move into vegan desserts may seem unexpected at first glance, but the connection becomes clear when viewed through the lens of holistic, familyoriented eating. To Mohamed, the alignment is obvious. Consumers who trust Chief to bring flavor to their main dishes are likely to appreciate a dessert option that reinforces the same commitment to quality and wellness. In a region where spice-forward meals are the norm, offering a clean-label frozen treat that cools the palate and fits into modern dietary choices is a natural extension of Chief’s culinary ecosystem. On the spice side, the company is equally ambitious. Building on Trinidad and Tobago’s famously multicultural food culture, Chief has been developing 21 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 12 CHIEF BRAND PRODUCTS
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