Strategic partnerships and co-branding initiatives are becoming more common, both within Trinidad and Tobago and across the region. Recent promotions in markets such as Grenada underscore the company’s commitment to staying visible and accessible throughout CARICOM. Parallel to that, ongoing investment in food safety, quality, and research and development ensures Chief is prepared to meet the stringent demands of international markets. Looking out over the next 18 to 24 months, Chief Brand Products has set clear priorities.The company intends to deepen its penetration in existing export markets and to grow its presence in North America, the United Kingdom, and the wider Caribbean. It is working on region-specific product lines tailored to international tastes, while holding fast to its Caribbean authenticity. Product innovation will continue to focus on health-conscious, convenient meal solutions and fusion flavors that reflect the increasingly global palate of its consumers. Digital transformation remains high on the agenda, as Chief refines its online presence and modernizes its brand aesthetic to be “global-ready” without losing the heritage that makes it distinct. Internally, the company is also focused on operational excellence and talent development, with in-house training and development programs already underway as part of a multi-year plan to strengthen both the business and its people. Photo Credit: Neeshad Mohammed Photography 23 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 12 CHIEF BRAND PRODUCTS
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