PREFERRED VENDOR/PARTNER n Insurance Brokers West Indies www.ibwil.com Insurance Brokers West Indies Limited (IBWIL) founded in 1947 is the oldest Insurance Broker in Trinidad & Tobago. We design and implement comprehensive risk management solutions with professionalism, integrity and unrivalled technical competence. We are recognized by the UK’s Chartered Insurance Institute as the sole International Professional Partner Firm in Trinidad & Tobago. For Mohamed, the future of Chief Brand Products can be summed up in a single phrase: tradition meets innovation. The company aims to be seen not only as a beloved heritage brand, but also as a forwardlooking, innovation-driven player in the global food and beverage arena. Its expanding presence in the snack category, its alignment with Sudis’ vegan ice cream offering, and its embrace of new international blends all speak to a strategic vision that is both ambitious and firmly grounded. From the days of Saeed Khan’s bicycle to the shelves of supermarkets around the world, Chief Brand Products has stayed true to its essence. The heartbeat of the company still comes from its people, its culture, and its Caribbean roots. As it continues to grow and evolve, one thing remains constant: the chief reason, as their tagline promises, is always taste. 24 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 12
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