February 2017 |Business View Caribbean

46 47 Chabil Mar Resort Belize Chabil Mar Resort Belize Beauty by Belize, luxury by design Mayan for “Beautiful Sea,” the Chabil Mar Resort sits at the end of the 16-mile Placencia Peninsula, a gorgeous strip of palm and man- go-covered land that borders the clear blue Caribbean Sea at the southeastern tip of Belize. The small, private, guest exclusive, luxury resort opened in 2005. “Placencia was, at that point, getting the attention of the tourism industry in a very different way than it had in previous years,” says co-owner and Director of Sales and Marketing, Larry France. “Up until that time, San Pedro on Ambergris Caye, in the northeast, was the center of the country’s tourist activity. “As a result of the attention, the developer chose to put together a property that was more upscale and different than what was being offered,” France continues. “It was developed with a boutique approach in