feb-2018c

BARBADOS STEEL WORKS LIMITED “So,our keyhere is going to be physical infra- structure–going out and looking for land and/ or buildings that we can convert into outlets. We’ll find properties that are derelict or in poor condition,that we can buy,lease,or rent,or we’ll find land and develop fromscratch.You’ve got to have a physical presence,so customers can find you easier.There’s no sense inmarketing and advertising and then,when theyfind that you’re out of their wayand theydon’t plan to come in your direction,then you’re still going to lose out to your competitors.Physical structure is definitely key,now.That’s what’s on the front burner.We’ve undertaken that in our St.Lucia target market and it’s turned out to be quite successful. “Now,we need tomove forward in the Barba- dosmarket–to be able to branch out our retail operations to get directly to our end user.For Barbados,the end game in terms of outlets-I don’t thinkwe’re going to need to go beyond maybe three or four.I don’t think themarket is big enough beyond that,as yet.There are certainly two keyareas that we already identified that we’re going tomove into,and thenmaybe one that is further out,whichwill catch a certain element of trafficon the northern end of the island.We have