feb-2018c

58 water if that’s where you’re hanging out. There are call buttons on the beach chairs. Those are things that make this hotel slightly different. Those are the details that we try to sell. That’s how we get them. And once we get them, we have them forever.” Indeed, the Westin Grand Cayman does have many ways in which it gets those guests to come and stay. “We have a sales team– three are based in the U.S. in the markets that give us the most business: the Midwest, the East coast, the West coast,” Valldejuli explains. “We have one salesperson dedicated to wholesale; we have a Director of Revenue Management that manages the transient business; we have an e-commerce director that manages everything e-commerce; we have a social media manager; we have banners; we have e-commerce promotions; we partner in packages with airlines.We have so many point-of-sale chan- nels – there’s nothing that we don’t do.” For its environmentally-conscious THEWESTIN GRAND CAYMAN RESORT AND SPA