Business View Caribbean | Feb 2019

BVC: What new marketing techniques are you using to engage customers? Azan: “We have a growing social media presence that is very effective. And we’ve been doing other types of marketing; along with our 30-minute television commercials, I’ve been doing some short clips. We have something called The Info Corner, for in-depth detail on a particular item. What I did this time is explain why Jamaica would benefit from a ban on plastic bags, and the dangers to the environment. That’s on our social media, now. We’re on a campaign to create savvy shoppers, so we’ve been spending time giving people 21