Business View Caribbean | Feb 2019

more in-depth information. “As a part of that, in both of our Montego Bay stores and 21 Orange St. in Kingston, we’ve developed the Bashco Squad, which are customer service and sales supervisors with advanced training in more complicated products like electronics and appliances, as well as additional customer service training. They’ll be leading the charge to educate and assist customers, akin to how the Geek Squad operates at Best Buy. The three-store pilot project we’ve done over the last three months is going great and looks like we’ll be rolling it out to the rest of our stores. “As far as community involvement, we’re taking part in the Sagicor Sigma Run for charity. We have a team of about 50 persons participating – it’s the first time Bashco has fielded a team of that size, which we’re very excited about.” BVC: Have you done any operational upgrades that have contributed to growth? Azan: “We did a major reno to WOW by Bashco, our downtown Kingston convenience store location. It included a redesign, increasing from two cashiers to four, and we now have digital sign boards for the food/deli section. That particular brand (WOW) has grown exponentially in the last year. We see a lot of downtown employees who work in the area coming into the store for breakfast (we open at 7:30 am). They’re also in at lunchtime and when they leave work later in the day, they stop by to do their shopping because we have a wider selection of both groceries and some housewares there. My office is also at that 22