Business View Caribbean | Feb 2019

sells what we sell. We pride ourselves on pricing; we’re very competitive where prices are concerned and right now, are upwards of 80,000 products. Further, we created a desti- nation store concept, when you get here, this store has pretty much everything that you’re looking for. With the addition of Bell’s Café; our clients stop to shop and stay for lunch. We also have plans in place for other services on the property; inclusive of a pharmacy, doctors’ offices; a boutique supermarket; to name a few. There will also be a small marina within the next two years; there will also be a condo building - just to make sure that when you get here, you’re locked in.” In addition, Michael says that CTL thinks of itself as the “trend setters in the Territory. As an example, the first Black Friday sale ever held in the British Virgin Islands was done by us and we did it years before the rest of the community caught on,” he avers. “Plus a lot of promotional sales that we run, like a pajama sale that starts at five in the morning. It gets a bit chaotic, but it’s a major revenue driver. We’re in the process of finalizing our online setup to provide additional shopping options to our customers. So, we’re constantly trying to stay 47