VOLUME 12, ISSUE 02 | FEB 2025 Also in this issue CARIBBEAN HOUSING LTD. • CURAÇAO MARRIOTT BEACH RESORT AQUARIUS CARIBBEAN A SUSTAINABLE VISION FOR BESPOKE HOMEBUILDING
WWW.BUSINESSVIEWMAGAZINE.COM Email for all inquiries: info@businessviewmagazine.com 2422 Palm Ridge Road, Suite 820 Sanibel FL, 33957 239.220.5554 CONTACT US TITLE SPONSORS GREAT NEWS! Business View Publishing was named to the 2020 Inc. 5000 list of America’s Fastest-Growing Private Companies! Read the press release Editor in Chief Karen Surca Research Directors Mike Luchetta Andrew Alleyne Contributing Writers Dan Macharia Vice President of Production Jared Ali Director of Marketing Nora Saliken Director of Administration Michelle Siewah Digital Strategist Jon Bartlow Art Director Renée Yearwood Managing Director Alexander Wynne-Jones COO Matthew Mitchell Executive Publisher / CEO Marcus VandenBrink 1 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 02
EDITOR’S NOTES February continues to draw tourists from across different regions of the world to the stunning beaches and ideal setting of the Caribbean islands. While visitors flock to the many tourist attractions the area has to offer, the local economy is also fired up and showing no signs of slowing down. Caribbean-based organizations are thriving across many business sectors and are also well positioned to profit from a bright economic outlook. Construction continues to flourish and hospitality is catering to visitors eager to capture the local flavor. Business View captured this economic vitality for our February issue. We had the opportunity to sit down with Caribbean Housing Limited. With a focus on providing needed housing options for the region as well as helping address local workforce initiatives on its agenda for 2025, this company is one to watch. This issue we also bring you an in depth feature profile of Aquarius Caribbean. Growth and initiatives are propelling this organization into a leading position as 2025 unfolds. We also profiled the Curaçao Marriott Beach Resort bringing to you the attention to detail, first class guest experience and stunning scenery that this top rated resort boasts. It is as clear as the crystal waters surrounding the islands that continued growth is on the Caribbean horizon, as are the progressive initiatives of those we were fortunate to chat with. With the needs of residents and tourists up front and a resilient economy at their fingertips, the undeniable draw of the Caribbean islands remains tangible. As with every issue, my hope as editor-in-chief is that our valued readers continue to learn something new with each issue we produce for you and that December treats you well as you look forward to celebrating the festive season wherever that may be. Karen Surca Editor in Chief Dear Readers, 2 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 02
VOLUME 12, ISSUE 02 15 AQUARIUS CARIBBEAN A Sustainable Vision for Bespoke Homebuilding 25 CARIBBEAN HOUSING LTD. Providing the Housing for Sustainable Growth COVER AQUARIUS CARIBBEAN 2 EDITOR’S NOTES 7 OPENING LINES BEST PRACTICES IN CONSTRUCTION CARIBBEAN HOUSING LTD. 25 3 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 02
41 CURAÇAO MARRIOTT BEACH RESORT A Premier Destination of Culture and Hospitality BEST PRACTICES IN HOSPITALITY AND TOURISM The articles in this publication are for information purposes only. Business View Publishing assumes no liability or responsibility for any inaccurate, delayed, or incomplete information, nor for any actions taken in reliance thereon. The information contained about each individual or organization has been provided by such individual or organization without verification by us. The opinion expressed in each article is that of its author and does not necessarily reflect the opinion of Business View Publishing. CURAÇAO MARRIOTT BEACH RESORT 41 4 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 02
Business View Caribbean provides media coverage for organizations operating within select industries. Our publication satisfies the need for industry-specific information and intel on key businesses across the Caribbean! Get BVC delivered straight to your inbox. Get updates on the latest business news. 100% FREE to subscribe! We respect your privacy, now & always. Click below to sign up for a FREE SUBSCRIPTION to Business View Caribbean and get each new issue sent directly to your inbox! SUBSCRIBE STAY INFORMED WITH CORE BUSINESSES FROM THE CARIBBEAN
USVI LAUNCHES ONLINE ED CARD SYSTEM Source: https://thecaribbeannewsnow.com/, News Editor, First Published Jan 24th, 2025 His Majesty’s Customs has collaborated with the Department of Immigration to implement a comprehensive online card processing system, upgrading border entrance protocols in the Virgin Islands. Commissioner Clinton ‘Greg’ Romney elucidated that the digital revolution eradicates superfluous paperwork by amalgamating formerly distinct forms. Travellers will now submit a singular web form, diminishing administrative intricacy and expediting processing duration. The system, implemented by CARICOM IMPACS, enables travellers to submit entry details up to 72 hours before travel. This development equips immigration and customs officials with prior information, facilitating Opening Lines 7 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 02
the technological transition, they will progressively acclimate to the online system. The overarching objective is to augment the travel experience while strengthening border security and national safety. more effective and proactive border control. “Both agencies aim to enhance the efficiency of processing times at multiple ports of entry,” Romney remarked.The digital method optimises services and diminishes operating costs and environmental effects by eradicating paper forms. The Commissioner expects that although some travellers may initially have apprehension regarding 8 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 02
Source: https://thecaribbeannewsnow.com/, News Editor, First Published Jan 24th, 2025 Dominica’s Prime Minister, Roosevelt Skerrit, delivered a compelling address advocating for the government’s recent electoral reform proposals scheduled for second and third readings in Parliament. Skerrit addressed a public forum hosted by the Dominica Business Forum (DBF) regarding amendments to the laws before the second and third readings, which other dignitaries also attended. The ceremony occurred in Roseau’s Dominica Public Service Union (DPSU) facility. The Prime Minister expressed gratitude to the forum for the invitation to the event aimed at fostering a congenial atmosphere for discussions centred on SKERRIT ADDRESSES DOMINICA’S ELECTORAL REFORM OPENING LINES a mutual dedication to equity, transparency, and trust in democratic institutions while contesting the implication in the invitation letter that the consultative process regarding the issue was inadequate. The prime minister asserted that the realities were distinct, stating that the administration has established a comprehensive reform framework guided by broad and unprecedented consultations with domestic stakeholders and foreign partners, including the Commonwealth, CARICOM, and OECS. The Prime Minister stated that political parties, labour unions, business groups, youth organizations, other communities, and people of the diaspora were consulted domestically. He stated that reports and drafts of the legislation were made available to all citizens of the country at every level of the process. 9 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 02
Skerrit added that electoral reform transcends political concerns and constitutes a national necessity that affects all citizens and every segment of Dominican society, including the business community. Meanwhile, Attorney General Levi Peter addressed the audience following the prime minister. He stated that he did not remember anyone expressing objections regarding any aspect of the law and was primarily focused on absent elements. Peter indicated that one of the concerns pertained to residency. He stated that individuals were attempting to alter the criteria for voter qualification without a statutory basis. Prior to the conversation, DBF President Daryll Bobb emphasized the significance of constructive engagement and encouraged residents from diverse backgrounds to participate in the dialogue. Emphasizing the forum’s dedication to fostering respectful and open discourse, he stated that the forum is prepared to cultivate an environment conducive to discussion. He invited individuals from across the political spectrum to engage in a cordial environment, urging attendees to approach the discussion with an open mind to contribute and listen. Prime Minister Skerrit has been observed discussing his government’s initiatives to enact election reforms to enhance the electoral commission across numerous venues. In his inaugural radio interview of 2025 in January, he reaffirmed that his administration has adopted a judicious stance on the issue and endeavoured to be as conciliatory as feasible. On December 2024, the day before the government presented three electoral reform legislation for their initial reading in Parliament, the Electoral Reform Coalition condemned the action, claiming insufficient transparency and minimal public notification. The coalition stated that the electoral commission’s recommendations were not disclosed, resulting in public confusion on resolving their concerns about free and fair elections. Skerrit refuted the criticisms, asserting that the initial reading of the Electoral Commission Bill 2024, House of Assembly (Elections) Bill 2024, and Registration of Electors Bill 2024 would encounter no obstacles. He also stated that no demonstrations would impede the procedure. In a recent radio talk program, the prime minister underlined his confidence that the government will present legislation to Parliament in the first quarter of 2025, regardless of circumstances. Caribbean Jurist Sir Dennis Byron presented his findings on election reforms on June 12, 2023. 10 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 02
Source: https://thecaribbeannewsnow.com/, News Editor, First Published Jan 20th, 2025 Dominica was included in BBC’s list of 25 destinations to visit in 2025. The list was created to encourage eco-tourism and was a collaboration between BBC Travel journalists and some of the foremost experts in the field. This island is now on the list of must-see destinations with other faraway lands like Sri Lanka, Bhutan, Japan, and Greenland. Pier Nirandara, a travel journalist for the BBC, explained Dominica’s inclusion in the list. Wondered what it would be like to swim among sperm whales? In the article, she praised Dominica for its innovative approach to marine conservation and regenerative tourism, which has opened the possibility of doing it responsibly and environmentally friendly. The island nation has just created a marine sanctuary to preserve the gigantic sperm whales that call it home. This reserve is the first of its kind. Limited permits for whale swims ensure intimate and courteous experiences with whales. Visitors have a once-in-a-lifetime opportunity to swim with these remarkable cetaceans, which also helps with research and creates sustainable tourist opportunities for local inhabitants. Along with that, she detailed the infrastructure that is currently undergoing expansion to accommodate tourists. The building of a cable-car system that would transport riders from Roseau Valley to Boiling Lake, one of the world’s largest thermal springs, and the introduction of computerized immigration forms to facilitate entry are among the new infrastructure and technologies that will be available to greet guests in 2025, according to her writing. DOMINICA INCLUDED IN BBC’S LIST OF BEST PLACES TO VISIT OPENING LINES She wrote that there has never been an easier time to visit Dominica. “Starting 15 February, United Airlines will launch direct flights from Newark, adding to the existing American Airlines flights from Miami,” she announced. The six-star Hilton Tranquility Beach Resort and Spa in Salisbury is one of several new hotels opening in 2025, increasing the inventory by 25% and adding roughly 500 rooms. Secret Bay is a premium eco-property that consistently ranks highly on sustainability rankings; alternatively, you might go with a tried-and-true classic. Project CETI,“a groundbreaking international effort to decode whale language, clicks and codas, led by 11 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 02
National Geographic Explorer David Gruber,” is based in Dominica, as Nirandara pointed out. “Also, there are hidden gorges, towering waterfalls, and one-of-a-kind eateries serving local cuisine, like the farm-to-table Lacou,” she wrote.“Your adventure will help protect this natural paradise for generations to come because Dominicica isn’t just a destination – it’s a movement to support a burgeoning model of eco-tourism that balances biodiversity conservation with economic growth.” This is the first list of its kind, and the BBC reports that its purpose is to showcase thriving places despite the problem of “over-tourism.” The news agency stated that each of the 25 locations uses tourism to benefit local communities, protect the environment, preserve their distinct cultural history, welcome guests, and provide amazing travel experiences. “We assembled the roster with guidance from BBC Travel reporters and a number of preeminent global sustainable tourism organizations, including the UNWTO, Sustainable Travel International, the Black Travel Alliance, and the World Travel & Tourism Council.” Dominica is expected to see a significant tourism growth spurt once the International Airport opens in 2026 12 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 02
AQUARIUS CARIBBEAN A SUSTAINABLE VISION FOR BESPOKE HOMEBUILDING best practices IN CONSTRUCTION CARIBBEAN HOUSING LTD. PROVIDING THE HOUSING FOR SUSTAINABLE GROWTH 13 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 02
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A SUSTAINABLE VISION FOR BESPO HOMEBUILDING AQUARIUS CARIBBEAN AT A GLANCE AQUARIUS CARIBBEAN WHAT: A prominent construction company based in Curaçao that specializes in bespoke luxury homes. WHERE: B ased in Curaçao WEBSITE: www.aquarius-caribbean.com/how-we-work EXPLORING LUXURY AND FULL-SERVICE OPERATIONS AS THE WINNING STANDARD OF CURAÇAO, CONSTRUCTION 15 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 02
OKE Operating within Curaçao’s homebuilding market, Aquarius Caribbean is emerging as one of the region’s leading players. The company’s skillful balance of quality, efficiency, and communication has earned it well-deserved recognition as an operational triumph. Aquarius Caribbean reinforces its reputation as Curaçao’s premier bespoke home builder by maintaining strong client relationships, embracing sustainability, and expanding its offerings to meet evolving market demands. It’s a very dynamic and adaptable brand that continuously deepens its partnerships with architects, suppliers, and industry experts to push the boundaries of high-end, eco-friendly construction. 16 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 02
Of course, this is all supported by the impeccable craftsmanship and attention to detail that Aquarius Caribbean is known for. Thanks to its underlying focus on streamlining processes and employee quality, the company does a great job fostering its skilled workforce. Aquarius Caribbean consistently invests in training programs and mentorship for employees to improve service quality, which ensures that it remains a desirable employer in the competitive construction sector. Additionally, the company leverages innovative building materials that withstand Curaçao’s climate to enhance the longevity and sustainability of many of its projects, which is why Aquarius Caribbean is known for its eco-friendliness. Fortunately, this knack for unique materials also strengthens the company’s supplier relationships, which has helped it proactively navigate past material shortages and keep projects on time and within budget even during the most dire of circumstances. When all these elements come together, they reveal a flourishing picture of Aquarius Caribbean—not just as a builder but as a trusted partner in creating dream homes. This company’s success is defined by a growing portfolio of exquisite, sustainable residences, a highly skilled and dedicated team, and a reputation so strong that when people think of the finest luxury home builder in Curaçao, they think of Aquarius Caribbean. BUILDING A LEGACY ON QUALITY, RELATIONSHIPS, AND FAMILY VALUES Rooted in a legacy of family-driven values, Aquarius Caribbean stands as a beacon of distinguished quality in the bespoke homebuilding industry. “Aquarius Caribbean was founded with a vision of creating high-quality homes, and it’s a family company,” says Managing Director Daniëlle Balentinavan Lieshout. Established by van Lieshout’s father in Curaçao, the company has grown under her leadership while maintaining the essence of its founding stance. As the third-generation leader, van Lieshout ensures that Aquarius Caribbean upholds its foundational principles while adapting to the evolving demands of the luxury home market.This has certainly earned the company a generous amount of prestige. 17 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 02 AQUARIUS CARIBBEAN
“When I took over, I wanted to keep family values in the company, but our core will always be delivering quality homes. And because of that, we don’t have a lot of promotion or advertisement; almost everything is done by word of mouth through client referrals,” van Lieishout explains. Aquarius Caribbean primarily thrives on its reputation rather than traditional marketing strategies, a testament to the trust and satisfaction of its clients. This organic approach not only highlights the public perception of the company’s craftsmanship but also highlights its ability to consistently meet and exceed client expectations. The result is a relationship-oriented approach to business that goes beyond the typical construction process.“I’m in contact with 90% of my clients long after their homes are completed,” van Lieshout shares. For Aquarius Caribbean, it’s not simply about finishing a project and moving on—it’s about maintaining a relationship, celebrating milestones with clients, and offering a personal touch that sets the company apart. “Our goal is not to be the biggest company… but the best. When someone in Curaçao thinks of the best builder for luxury homes, I want them to think of Aquarius,” van Lieshout says. Internally,Aquarius Caribbean encourages ambition, collaboration, and high standards; it also operates within a flat hierarchical structure where teamwork is essential. Whether it’s administrative support or construction oversight, everyone, including van Lieshout herself, is willing to contribute beyond their designated roles. This philosophy strengthens the team’s cohesion and ensures seamless project execution while fostering a company culture where each team member is encouraged to develop to their full potential. Employees receive full support in their endeavors but are also held to high expectations from both clients and company leadership. There is a lot of freedom but also an equal amount of responsibility. AN ENGAGING, CREATIVE, AND FULLSERVICE CONSTRUCTION PROCESS What sets Aquarius Caribbean apart is its comprehensive, full-service approach to homebuilding. 18 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 02
“We take care of everything and ensure that our clients are fully relieved of any worries throughout the process, and I really mean everything. They can come to us for anything from purchasing land to even installing a Netflix account and everything in between,” van Lieshout explains. Unlike competitors who may focus on select aspects of construction, Aquarius Caribbean provides an end-to-end solution—from land acquisition to final interior detailing. The homebuilding process begins with an initial consultation, where clients tour active projects to gain insights that demystify the construction process and help them visualize their future homes. From there, the company collaborates closely with architects and designers to create customized plans. Clients remain actively involved throughout the construction phase, participating in video calls and on-site discussions to ensure their vision is accurately translated into reality. Despite the competition,Aquarius Caribbean focuses on staying ahead through innovation and clientcentric services. This forward-thinking approach has positioned the company as a trendsetter, with competitors often adopting Aquarius Caribbean’s practices months or years later. Each home designed by Aquarius Caribbean simply exudes resourceful and meticulous craftsmanship. One standout project involved a client seeking pools at both the front and back of their hilltop home. Recognizing an opportunity to enhance both aesthetic appeal and property value, van Lieshout and her team proposed integrating a singular pool that extended through the house. The result was a breathtaking design featuring a 21 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 02 AQUARIUS CARIBBEAN
glass walkway above the water, ultimately increasing the home’s market value by 20-25%. This level of creativity and strategic thinking exemplifies Aquarius Caribbean’s ability to integrate design aesthetics and long-term investment potential, resulting in homes that are not only visually stunning but also financially rewarding. As the market evolves, so does Aquarius Caribbean’s commitment to staying at the forefront of construction trends. “We’re seeing a stronger demand from our clients to combine luxury with sustainability. As houses get bigger and more luxurious, clients want to have more electronic features. Still, they are also thinking about features like solar power, rainwater harvesting, and energy efficiency,” van Lieshout explains. This demand pairs well with the company’s selection of only the finest materials to ensure build quality. A critical partner in this endeavor is Kooyman, a hardware supplier comparable to Home Depot but tailored for the Caribbean market. “We have a very good, long-standing relationship with Kooyman. I believe they sell the best materials, and they give us the best quality service,” van Lieshout states. FUTURE ADAPTATIONS TO AN EVER-CHANGING MARKET As Aquarius Caribbean looks to the next five years, this shift towards sustainability signals future challenges of a rapidly evolving market. The housing market in Curaçao is becoming more competitive, and with that comes the pressure to maintain a high level of service while keeping up with growing demand. The challenges presented by Curaçao’s harsh climate often make traditional building materials unsustainable. “Wood, which is commonly used in construction here, doesn’t hold up well in our 22 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 02
environment,” van Lieishout explains. The intense heat and torrential rains often force builders to replace materials after only a few years of use. To counter this, Aquarius Caribbean is investing in alternatives such as durable plastics, recycled PVC, and carbon fiber. These materials offer longerlasting solutions, reducing waste and increasing the sustainability of each project. “We want to be environmentally conscious, and these innovations help us meet our client’s desires for luxury while keeping an eye on sustainability,” van Lieshout says. To combat these issues further, Aquarius Caribbean continues to strengthen its relationships with suppliers, keeping open lines of communication to ensure that it is always prepared for price increases or material shortages. Beyond the day-to-day hurdles, Aquarius Caribbean also recognizes the importance of scaling while staying true to its core values. While residential luxury homes remain the company’s primary focus, the company is also exploring new markets, including the possibility of developing small projects. “We want to make the process easier for clients by offering turnkey homes that are ready to move into,” van Lieshout says. This move will allow the company to continue growing without compromising 23 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 02 AQUARIUS CARIBBEAN
the personal touch that has become its hallmark. Additionally, as a business deeply rooted in Curaçao, Aquarius Caribbean values its role in the local community. One of the company’s major initiatives is to continue its collaborations with local trade schools. By offering internships and job training to young people, Aquarius Caribbean seeks to grow local talent from the ground up. By investing in the next generation of workers, Aquarius Caribbean ensures that it will continue to provide high-quality craftsmanship while fostering a culture of mentorship and development. As Aquarius Caribbean looks to the future, its presence makes a simple yet profound statement to everyone in Curaçao’s home-building market: “Never compromise on quality. Have a genuine passion for the work, and keep an open mind to changes in the industry.” This business is about more than just building houses; it’s about building relationships and community and constantly innovating to meet the needs of a changing world. As Aquarius Caribbean moves forward, it continues to uphold the legacy of quality, innovation, and clientcentered service that has defined the company for generations. 24 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 02
PROVIDING THE H FOR SUSTAINABL CARIBBEAN HOUSING LTD. AT A GLANCE CARIBBEAN HOUSING LTD. WHAT: T he leading real estate developer that prides itself on community partnerships and providing the housing needs of communities tailored to its needs and vision. WHERE: B rentwood, Trinidad and Tobago WEBSITE: www.chltt.com 25 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 02
HOUSING LE GROWTH The housing shortage is real. While countries continue to grapple with the various ways to meet a lack of inventory and provide affordable housing options, the clock is ticking to ensure that resident housing needs are adequately met. Providing the resources needed to combat housing needs in a region of the world that is renowned for its sparkling beach-lined shores, Caribbean Housing Ltd. TRANSFORMING THE HOUSING LANDSCAPE WITH THE RIGHT RESOURCES AND INITIATIVES IN PLACE 26 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 02
(CHL) is actively transforming the housing landscape. Established over 50 years ago, CHL has been a Caribbean leader in real estate development, partnering with community entities to ensure topquality housing builds throughout the decades and as it looks into the future. CHL is tirelessly working to achieve lasting housing solutions, addressing the needs of the private sector market.This privately-based housing company offers high-quality housing alternatives while also helping the local construction sector with its wide reach of regionally based contractors. “We create direct employment within our company and also support a vast network of contracting firms and their workforce,” Mr. Daran Bahadoorsingh, Managing Director with CHL begins. “Over the years we have partnered with a few thousand contractors, enriching the local economy and providing jobs to many individuals,” he adds. “Through these efforts, we aim to make a lasting impact on the housing market and socioeconomic development of the country.” BUILDING EMPLOYMENT OPPORTUNITIES Of course building houses requires the necessary trained skilled workforce to construct each and every property. While many countries are facing worrying skills labor shortages that often hinder the construction of much-needed new homes, CHL has found the answer to ensuring that the local workforce is put to work on housing projects. While leading to employment solutions for local talent, CHL is also helping to fill vacancies for skilled contracting professionals available to construct both residential and commercial builds. CHL is addressing employment needs with a wellthought-out, three-pronged approach that sees the company recruiting from an On-the-Job Training (OJT) Government program, conducting in-house training sessions, and providing vital internships for recent graduates to gain hands-on real estate development experience. “We have a diverse array of professional and trade skills, each of which plays a critical role in ensuring successful project outcomes,”Bahadoorsingh explains. “We create valuable employment opportunities for a wide range of skilled individuals.” “We recruit from the On-the-Job Training (OJT) 27 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 02 CARIBBEAN HOUSING LTD.
Government program which allows individuals to gain hands-on experience while working alongside seasoned experts.” “We also conduct in-house training sessions designed to enhance specific skills relevant to our industry and have offered internship programs that provide recent graduates with practical exposure to our process,” Bahadoorsingh continues. “These internships serve as a vital bridge between academic learning and real-world application.” BUILDING COMMUNITY INVOLVEMENT Climbing out of the global pandemic has also turned 28 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 02
the mirror toward supply chain woes, impacting the construction industry on different levels.The cost of materials skyrocketed post-COVID and while leveling out somewhat, still factors into the overall cost of construction projects on both the residential and commercial side. Importing the materials has also proved challenging. Wait times have increased and some materials have been hard to access. While a challenge for many construction sectors, CHL has forged ahead by sourcing products locally and looking for routes to ease any construction delays. “We source a diverse array of goods and services from 29 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 02 CARIBBEAN HOUSING LTD.
community-based providers including construction materials like steel, cement, hardware, and doors and windows.” “We procure a wide range of necessary consumables that are vital for the seamless operation of our satellite offices and commercial properties including a multitude of services required for maintaining the upkeep of our facilities,” Bahadoorsingh offers. To combat supply chains Bahadoorsingh explains, “We aim to nurture mutually beneficial partnerships, fostering a collaborative environment that promotes shared success.” To ensure that housing needs are locally focused, CHL has concentrated its building efforts in regions that need it most. “Our development initiatives in the borough of Chaguanas enhance the local housing landscape.” “By focusing on communities such as Brentwood and 31 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 02 CARIBBEAN HOUSING LTD.
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Brookhaven, we aim to create a variety of residential and commercial offerings that will effectively meet the needs of both the immediate neighborhood and our broader catchment area,” Bahadoorsingh elaborates. This broad commitment that is tailored to cater to local residents and locally-based businesses has gone a long way to support the community aesthetic. BUILDING UNDERWAY When asked what projects the company is currently working on, Bahadoorsingh points to the Brentwood and Brookhaven developments. “Located along the Sir Solomon Hochoy Highway, Brentwood emerges as a vibrant mixed-use community, serving as a dynamic town centre in central Trinidad,” Bahadoorsingh describes. “This lively area boasts the well-known Brentwood Mall, which is an inviting hub for shopping and Damus Building Solutions mydamus.com sales@damusbuilding.com 1-868-636-3112 DamusBuilding Connect with us Experience stress-free, premium roofing materials with DAMUS – where functionality, beauty, and durability meet exceptional customer service. WE’VE GOT YOU COVERED 33 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 02 CARIBBEAN HOUSING LTD.
socializing, alongside a flourishing upper-middleclass residential townhouse development called Brentwood Court.” “A mile to the east of Brentwood lies Brookhaven, one of the company’s other developments. Here, the emphasis shifts to suburban living, centered around gated communities, featuring a diverse array of properties, including charming single family homes and spacious single family lots that cater to new builds,” Bahadoorsingh relays. BUILDING A SUSTAINABLE FOCUS As the focus shifts to incorporate more and more sustainable building options, CHL has committed its efforts to doing the same. “Our focus on responsible construction goes beyond mere compliance; we actively manage waste and runoff to protect our environment,” Bahadoorsingh highlights. 34 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 02
35 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 02 CARIBBEAN HOUSING LTD.
“By utilizing sustainable building materials in our residential projects, we are setting a standard for eco-friendly construction. CHL has started to integrate solar lighting and solar glass to help ensure energy efficiency and reduce overall costs for the consumer. Some properties are also built with the infrastructure in place to charge electric vehicles. Other options that CHL has started to explore include the use of concrete roofs and insulated roofs to further increase energy conservation and efficiency. While going green remains paramount for CHL, so too is the integrated use of the latest technology in the building process. The company is currently considering the implementation of pre-cast flooring options on the residential side. CHL is also weighing the option of manufacturing beams that are designed to a specific length determined by the needs of the project to help cut down on the use of surplus materials. 1-868-242-2337 | www.tilewarehouse.tt 61 Lime Head Rd, Chase Village, Chaguanas l e y r h e Fab looks for your bathroom accessories LVT Vinyl Flooring Wide assortment of tiles Affordable bathroom sets Sole Distributor of PPG Paints 36 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 02
BUILDING THE FUTURE While very successful in the houses that CHL constructs, the company is always looking to future growth. “We aspire to establish ourselves as a leader in the realm of private affordable housing,” Bahadoorsingh states confidently. “Our long-term objectives include not only creating high-quality residential spaces, but also setting the benchmark for industry standard in design, construction, and sustainability.” Paying close attention to detail and quality craftsmanship in all of its homes, CHL knows that it is already creating a legacy in affordable housing options and home builds across the region. The company is also aligning its efforts to match the needs of the local economy and the housing gaps that need to be filled. Concentrating on sustainable, affordable homes tailored and built for the needs of the community, CHL will continue to work alongside local government to address housing gaps moving forward. “Investing in real estate is widely recognised as one of the most stable and secure options for medium to long-term financial growth. Historically, our homeowners have enjoyed substantial returns on their investments, often surpassing other forms of investment in both resilience and profitability,” Bahadoorsingh acknowledges. “As the second largest real estate developer in the nation, we are grateful that customers have partnered with us to help them secure their financial future.” “By investing with CHL, they can tap into our expertise, market knowledge, and dedication to quality development, ensuring that their investments are backed by a solid reputation and foundation,” Bahadoorsingh concludes. 37 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 02 CARIBBEAN HOUSING LTD.
PREFERRED VENDOR/PARTNER n Roopnarine’s Home Center www.roophomett.com Roopnarine Hardware and Home Centre Ltd, founded in 1956, is a leading manufacturer of high-quality cabinetry, furniture, and storage solutions in Trinidad and Tobago. Under our Luxome brand, we use moisture-resistant and termite-resistant materials to craft durable, stylish, and functional products for residential and commercial spaces, ensuring excellence and lasting quality. n ALVAIR www.alvair.net n Damus Building Solutions www.mydamus.com For some, the idea of undertaking a roofing project can seem overwhelming. No need to worry, DAMUS has it covered. Experts in metal roofing, we provide all you need so you can make the best choice. We offer custom roofing, whether your project is big or small, our team of specialists has the know-how to deliver jobs safely and on time. n Atlantic Air Company www.atlanticairltd.com AACL specializes in the design, sales, installation & maintenance of all Air Condition Equipment. We are Authorized distributors for Carrier & Jackfrost Air Conditioners, Energy Guard Corrosion proof coatings and other international brands. With over 25 years’ experience, we are one of the leaders in HVAC/R in Trinidad & Tobago n Tile Warehouse www.tilewarehouse.tt Tile Warehouse has been a trusted name in the building materials industry for 25 years, serving Trinidad and the wider Caribbean. As the market leader in quality tiles, stone, paint, and building materials, we pride ourselves on delivering exceptional products to meet the needs of homeowners, contractors, and businesses alike. 38 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 02
CURAÇAO MARRIOTT BEACH RESORT A PREMIER DESTINATION OF CULTURE AND HOSPITALITY best practices IN HOSPITALITY AND TOURISM 39 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 02
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A PREMIER DES OF CULTURE AN HOSPITALITY CURAÇAO MARRIOTT BEACH RESORT AT A GLANCE CURAÇAO MARRIOTT BEACH RESORT WHAT: A premium resort offering an authentic Curaçao experience through cultural integration, sustainability, and exceptional hospitality. WHERE: W illemstad, Curaçao WEBSITE: www.marriott.com/en-us/hotels/curpb-curacao-marriott-beach-resort 41 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 02
STINATION ND Travelers seeking an immersive island experience that blends modern comfort with local culture should look no further. Situated on six beachfront acres, Curaçao Marriott Beach Resort is the ideal backdrop to your perfect vacation. Reopened in 2019 after a $40 million renovation, its leadership is approaching refinement from multiple angles— including new sustainability initiatives, curated EXPLORING THE OPERATIONAL PRACTICES BEHIND CURAÇAO’S LEADING RESORT EXPERIENCE 42 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 02
guest experiences, and elevating the definition of “hospitality.” Sustainability efforts are particularly vital for a small island whose tourism depends on natural beauty.The resort team is working toward Green Key certification, a prestigious recognition of eco-friendly hospitality. To secure it, continued investment in energy efficiency, water conservation, and waste reduction is crucial. And, as the hospitality landscape in Curaçao evolves, collaboration with other hotels to unify sustainable practices—such as expanding the use of reusable water bottles and eco-conscious cooling systems— has reinforced the resort’s leadership in responsible tourism. Marriott International’s Serve360 initiatives, designed not just to create stewardship over our environment but also to protect authentic culture and serve the residents of the locations where Marriott does business, include the preservation of language and history. To that end, Curaçao Marriott enhances guests’ experiences of cultural integration by ensuring there is a distinctly local presence in the resort. As just one example, the hotel’s marketplace is named after the island’s historic language: Papiamentu Marketplace. Accordingly, it is adorned with street art-style murals popular around the island featuring phrases and expressions in the language, and guests will find locally-made treats, traditional breakfast items and snacks, and other touches of Curaçao alongside their favorite snacks and beverages from around the world. Marriott’s brand promise is “wonderful hospitality, always,” and delivering on that promise requires high levels of staff engagement and ongoing professional development. Nurturing employee growth is therefore a major focus at Curaçao Marriott; resort leadership has emphasized and implemented several initiatives to ensure that staff members have the tools and training needed to advance their careers. Their “Passport” program brings employees on a journey that’s designed to increase engagement and retention and lead to more promotions from within. Through these initiatives and more, Curaçao Marriott Beach Resort is shaping itself as a distinguished model of Caribbean hospitality, future-proofing while honoring the island’s rich cultural heritage. AN EXTRAVAGANT CULTURAL EXPERIENCE Nestled on the pristine shores of a southern Caribbean island, Curaçao Marriott Beach Resort sits on the vibrant sea as a symbol of relaxation and cultural immersion. With a prime location 43 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 02 CURAÇAO MARRIOTT BEACH RESORT
just ten minutes from the airport and five minutes from colorful, historic downtown Willemstad (the Otrobanda and Punda districts, a UNESCO World Heritage site, connected by the iconic Queen Emma floating bridge), the resort seamlessly blends its convenient location in town with the serenity of an exclusive getaway. Still, the resort staff encourage guests to explore—love for Curaçao as a destination enhances the overall resort experience. Boasting five on-site dining concepts, two large swimming pools (one of which is adult-only), a gym, a kids’ club, a recreation program, and two ballrooms, the hotel offers a multifaceted experience that caters 44 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 02
to diverse travelers. Curaçao Marriott Beach Resort is as good a fit for weddings and honeymoons as it is for families and corporate meetings. More than just a lavish getaway, the resort prides itself on blending world-class hospitality with authentic local experience. At the heart of the resort’s guest experience is a deep commitment to integrating the local culture into each visitor’s stay. Through small but meaningful details, resort practices enable visitors to connect with and learn from locals, providing a sense of place and belonging for guests and staff alike. “I’d like to talk about our coffee shop, Papiamentu Marketplace,” says General Manager Gary Farstad. “Papiamentu is the local language, so we’ve branded the coffee shop so that people can experience the local language. On every coffee cup, the staff writes a phrase in the language so that guests can learn a few words in Papiamentu; it’s a very unique experience.” Culinary authenticity is another cornerstone of the guest experience.The Director of Sales and Marketing, Anjali Bakmeijer. explains, “The culinary options in Curaçao are great. We have over 69 nationalities living here, so the island a melting pot and we want guests to have that true Curaçao experience.” While many guests rent cars to explore the island, they can also get a taste of local flavor at the hotel itself. The resort’s dining outlets integrate traditional local dishes into its food and beverage offerings, marking them as “local favorites” to celebrate Curaçao’s rich Get in touch ecodms.com sales@ecodms.com +5999 521 2921 Perseusweg 27, Willemstad, Curaçao At ECODMS, we create seamless corporate functions and special events in Curaçao and Aruba, handling everything from logistics to cultural experiences. 45 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 02 CURAÇAO MARRIOTT BEACH RESORT
gastronomic heritage. The culinary team, many of whom are from the island, collaborate to ensure that these dishes remain authentic, offering guests a true taste of the island. Beyond cuisine, Curaçao Marriott Beach Resort places a strong emphasis on cultural storytelling. Special events, such as a weekly Managers’ Reception for Marriott Bonvoy members, serve as opportunities to showcase local artists and businesses. Guests enjoy performances showcasing traditional music, dance, and fashion, such as classes on the symbolic hairwrapping traditions of Curaçaoan women. During the Christmas season, ornament-making workshops use dried kalbas fruit—rather than plastic ornaments—as the base for children’s creations. Additionally, the resort educates visitors about the island’s famous blue Curaçao liqueur and its lesser-known (but just as intriguing) green rum. ELEVATING THE LOCAL ECONOMY AND MARKET ADAPTATIONS Beyond offering world-class hospitality, Curaçao Marriott Beach Resort plays a vital role in the 46 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 02
island’s economy.As one of the largest hotels on the island, the resort has an approximately 350-person workforce, of which over 80% hail from the island. Those who don’t are offered free language classes at work to learn Papiamentu, and all staff can access complimentary classes to learn English and (in light of the growing Brazilian market) Portuguese. “We’re a major employer for the island. We have local staff, managers, and executive committee members. We also provide hospitality courses free for local youth who hope to work in the industry; we have a food and beverage course in the summer that prepares the locals to work in hospitality here. And, we’re a member of the Curaçao Hospitality And Tourism Association, which also works on local projects,” Farstad explains. The hotel’s owners are about to make an even bigger contribution to the economy of Curaçao: they’re opening The Pyrmont, a new all-inclusive Autograph Collection by Marriott. When completed, this hotel— flanked either side by historic monuments being restored as a restaurant and a spa—is projected to employ about 400 employees. Developments like these are due in part to the transformation of guests’ demographics.As Curaçao was previously a Dutch colony (the island achieved autonomy in 2010), the resort initially attracted a predominantly Dutch market, but it now caters primarily to North American travelers who’ve become more aware of the destination, with a growing Brazilian clientele. This shift has necessitated that strategy and service be adjusted to meet the preferences of these diverse visitors. Consequently, managing guest expectations remains a continuous challenge, but the resort leverages Marriott’s extensive feedback tools, including intentto-recommend surveys, to monitor and enhance guest experiences. The resort team ensures continuous improvement by closely analyzing these surveys and benchmarking success through platforms like Expedia and Booking.com. Additionally, Marriott’s Guest Experience Platform (GXP) allows real-time engagement between staff and guests, offering a direct channel for addressing concerns and providing immediate solutions. 47 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 02 CURAÇAO MARRIOTT BEACH RESORT
SUSTAINABILITY AS A FUTURE FOCUS As guests’ countries of origin change, so, too, do their priorities, and sustainability is climbing the list of travelers’ concerns when booking accommodations. Though Curaçao presents unique challenges for business owners prioritizing sustainability, Curaçao Marriott Beach Resort is pursuing Green Key certification—which will make them one of the first properties in Curaçao to be certified, a move that shows their commitment to implementing environmentally-friendly practices that align with global sustainability standards. The Curaçao Marriott leadership recognizes the importance of collaboration within and outside of the hospitality sector to create a unified approach to sustainability. By working with other hotels, local businesses (like Limpi, a recycling company currently producing recycling bins made of recycled plastic for the resort), and nonprofit foundations (like Club17, a cross-sectoral association of members who work toward projects with measurable impacts), the resort is consistently working to reduce waste, increase efficiency, and encourage mindful consumption. For example, each guest is given a reusable water bottle made of sugar cane at check-in, and refill stations have been installed around the property. A key highlight for guests is the resort’s budding partnership with Reef Renewal Curaçao, who— together with on-site Goby Divers—plants and maintains a coral nursery in the sea just in front of the Marriott property. The house reef at Marriott is stunning and Goby guides divers both at the property and around the island. As the resort’s relationship with Reef Renewal Curaçao emerges, Curaçao Marriott now funds complimentary snorkel sessions for guests; a Goby staffer brings a small group of snorkelers through the reef and to the coral nursery, allowing guests to witness new growth, connect with marine life, and learn the impact they can make on coral restoration efforts. Ultimately, Curaçao Marriott Beach Resort is not just a premium oceanfront resort; it is a dynamic entity that evolves with the needs of its guests, employees, and the broader community. As it continues to innovate in sustainability, guest experience, and workforce development, the resort remains a 48 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 02
49 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 02 CURAÇAO MARRIOTT BEACH RESORT
PREFERRED VENDOR/PARTNER n ECO Destination Management Services www.ecodms.com ECO Destination Management Services (ECODMS) specializes in creating destination experiences that surpass all expectations. As a minority- and LGBTQ-owned business, we bring a unique understanding and passion to every event. Our services include innovative event planning, second-to-none transportation, day and evening activities, and a team of experienced professionals dedicated to ensuring unforgettable memories. Our deep local connections allow us to add a special flare to every occasion. shining example of responsible tourism in the Caribbean. By weaving local traditions into the guest experience and continually updating its offerings, the resort ensures that every visitor leaves with a deeper appreciation for Curaçao. As it looks to the future, the resort leadership remains committed to delivering exceptional hospitality while preserving and celebrating the essence of the island. 50 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 02
USA n Canada n Caribbean n Oceania WWW.BUSINESSVIEWCARIBBEAN.COM
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