“When I took over, I wanted to keep family values in the company, but our core will always be delivering quality homes. And because of that, we don’t have a lot of promotion or advertisement; almost everything is done by word of mouth through client referrals,” van Lieishout explains. Aquarius Caribbean primarily thrives on its reputation rather than traditional marketing strategies, a testament to the trust and satisfaction of its clients. This organic approach not only highlights the public perception of the company’s craftsmanship but also highlights its ability to consistently meet and exceed client expectations. The result is a relationship-oriented approach to business that goes beyond the typical construction process.“I’m in contact with 90% of my clients long after their homes are completed,” van Lieshout shares. For Aquarius Caribbean, it’s not simply about finishing a project and moving on—it’s about maintaining a relationship, celebrating milestones with clients, and offering a personal touch that sets the company apart. “Our goal is not to be the biggest company… but the best. When someone in Curaçao thinks of the best builder for luxury homes, I want them to think of Aquarius,” van Lieshout says. Internally,Aquarius Caribbean encourages ambition, collaboration, and high standards; it also operates within a flat hierarchical structure where teamwork is essential. Whether it’s administrative support or construction oversight, everyone, including van Lieshout herself, is willing to contribute beyond their designated roles. This philosophy strengthens the team’s cohesion and ensures seamless project execution while fostering a company culture where each team member is encouraged to develop to their full potential. Employees receive full support in their endeavors but are also held to high expectations from both clients and company leadership. There is a lot of freedom but also an equal amount of responsibility. AN ENGAGING, CREATIVE, AND FULLSERVICE CONSTRUCTION PROCESS What sets Aquarius Caribbean apart is its comprehensive, full-service approach to homebuilding. 18 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 02
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