guest experiences, and elevating the definition of “hospitality.” Sustainability efforts are particularly vital for a small island whose tourism depends on natural beauty.The resort team is working toward Green Key certification, a prestigious recognition of eco-friendly hospitality. To secure it, continued investment in energy efficiency, water conservation, and waste reduction is crucial. And, as the hospitality landscape in Curaçao evolves, collaboration with other hotels to unify sustainable practices—such as expanding the use of reusable water bottles and eco-conscious cooling systems— has reinforced the resort’s leadership in responsible tourism. Marriott International’s Serve360 initiatives, designed not just to create stewardship over our environment but also to protect authentic culture and serve the residents of the locations where Marriott does business, include the preservation of language and history. To that end, Curaçao Marriott enhances guests’ experiences of cultural integration by ensuring there is a distinctly local presence in the resort. As just one example, the hotel’s marketplace is named after the island’s historic language: Papiamentu Marketplace. Accordingly, it is adorned with street art-style murals popular around the island featuring phrases and expressions in the language, and guests will find locally-made treats, traditional breakfast items and snacks, and other touches of Curaçao alongside their favorite snacks and beverages from around the world. Marriott’s brand promise is “wonderful hospitality, always,” and delivering on that promise requires high levels of staff engagement and ongoing professional development. Nurturing employee growth is therefore a major focus at Curaçao Marriott; resort leadership has emphasized and implemented several initiatives to ensure that staff members have the tools and training needed to advance their careers. Their “Passport” program brings employees on a journey that’s designed to increase engagement and retention and lead to more promotions from within. Through these initiatives and more, Curaçao Marriott Beach Resort is shaping itself as a distinguished model of Caribbean hospitality, future-proofing while honoring the island’s rich cultural heritage. AN EXTRAVAGANT CULTURAL EXPERIENCE Nestled on the pristine shores of a southern Caribbean island, Curaçao Marriott Beach Resort sits on the vibrant sea as a symbol of relaxation and cultural immersion. With a prime location 43 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 02 CURAÇAO MARRIOTT BEACH RESORT
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