SUSTAINABILITY AS A FUTURE FOCUS As guests’ countries of origin change, so, too, do their priorities, and sustainability is climbing the list of travelers’ concerns when booking accommodations. Though Curaçao presents unique challenges for business owners prioritizing sustainability, Curaçao Marriott Beach Resort is pursuing Green Key certification—which will make them one of the first properties in Curaçao to be certified, a move that shows their commitment to implementing environmentally-friendly practices that align with global sustainability standards. The Curaçao Marriott leadership recognizes the importance of collaboration within and outside of the hospitality sector to create a unified approach to sustainability. By working with other hotels, local businesses (like Limpi, a recycling company currently producing recycling bins made of recycled plastic for the resort), and nonprofit foundations (like Club17, a cross-sectoral association of members who work toward projects with measurable impacts), the resort is consistently working to reduce waste, increase efficiency, and encourage mindful consumption. For example, each guest is given a reusable water bottle made of sugar cane at check-in, and refill stations have been installed around the property. A key highlight for guests is the resort’s budding partnership with Reef Renewal Curaçao, who— together with on-site Goby Divers—plants and maintains a coral nursery in the sea just in front of the Marriott property. The house reef at Marriott is stunning and Goby guides divers both at the property and around the island. As the resort’s relationship with Reef Renewal Curaçao emerges, Curaçao Marriott now funds complimentary snorkel sessions for guests; a Goby staffer brings a small group of snorkelers through the reef and to the coral nursery, allowing guests to witness new growth, connect with marine life, and learn the impact they can make on coral restoration efforts. Ultimately, Curaçao Marriott Beach Resort is not just a premium oceanfront resort; it is a dynamic entity that evolves with the needs of its guests, employees, and the broader community. As it continues to innovate in sustainability, guest experience, and workforce development, the resort remains a 48 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 02
RkJQdWJsaXNoZXIy MTI5MjAx