Business View Caribbean - January 2015 51
Chambers said. “Generally, individuals want to be as-
sociated with companies which share the same core
values under which we operate – honesty, integrity
and trust.”
The company is committed to maintaining a safe en-
vironment for employees, customers and associates.
It works hard to reduce carbon footprint by ensuring
that all 15 locations utilize energy saving LED lighting,
along with deployment of solar electricity generating
technology.
It contributes to the country’s green initiatives by dis-
tributing these products to a wider customer base and
participates in a recycling ini-
tiative by being a collecting
point for plastic bottles.
In terms of differentiation
from competition, Chambers
said size and scale sells itself.
“We are the largest distributor
of agricultural, building and
home improvement products
in Jamaica, with many more lo-
cations than our competitors,”
he said. “We also sell a wider
range of products than any
one of competitors. We utilize
a wide range of media to communicate our message,
which includes TV, radio, print and online, including
website, mobile text, social media and direct emailing.
“We aim to consolidate our position in Jamaica as a
platform to become a regional player in the wider Latin
America and the Caribbean, fully capitalizing on Jamai-
ca becoming the world’s fourth-largest global logistic
hub.”
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