92 January 2016 - Business View Caribbean
every sector of society. We’re not fully finished yet. We
still have spaces to fill. We still have products to de-
velop. But we’re seeing the growth.”
Paul maintains that Blue Mall doesn’t really have any
competition, as such,
because there is noth-
ing else like it on a very
small island. However,
she does acknowledge
that challenges exist.
“Our biggest obstacle is
location,” she says. “We
are not very close to Phil-
lipsburg, which is the city
center.” Indeed, Blue
Mall’s relatively remote
site does put it at a dis-
tinct commercial disad-
vantage - Phillipsburg is
not only a popular stop for cruise ships, its Front Street
shopping area is graced with quaint, cobblestone
streets and colorful, colonial-style buildings. Thus, for
too many tourist shoppers, the trek past the airport
