January 2017 | Business View Caribbean

72 73 search engine marketing and looking for part- ners who can help us move forward with our online presence.” Open for 12 months a year, the resort averages an occupancy rate of 90- 100 percent in the winter high season with a repeat business of close to 80 percent. Unlike many other nearby hotels, CocoLaPalm is not all-inclusive. “Jamaica is not only for sun, sand, and beach,” explains Vassell. “Our guests want to interact with the local community. So, the resort is not all-inclusive.” Luckily there are many different and tasty restaurants in the area. Another competitive advantage, according to Vassell, is the resort’s 84-member staff. “Their friendliness, their willingness to serve not only the guests, but their fellow team members – that sets us apart,” he declares. “The reason we are successful is our people and the talent that we have here. The staff has done extremely well over the years and that is what makes us what we are today.” Next year, Vassell reports, the resort will be adding another 36 rooms, some of which will be two-bedroom suites. In addition, they will be adding a new restaurant and conference space for weddings and other events. Already one of Negril’s largest and most popular European plan hotels, the future of the CocoLaPalm con- tinues to look exceedingly bright, indeed. Your piece of paradise awaits you. The CocoLaPalm Resort We are a leading distributor, exporter, and manu- facturer of hotel and restaurant supplies, linens, and terry towels. Our priority is to assist you in succeed- ing in the Caribbean hotel and restaurant industries. Quality n integrity innOvatiOn n ServiCe We make building affordable! Call us at 876-957-4777 n Plumbing and electrical materials n Lumber and plywood n Steel n Concrete blocks n Sand n Stone n Power tools and more!