Business View Caribbean | Jan 2019

30 constantly upgrading its stores and offering its customers a better shopping experience. “Over the last several years, what we have done is build out new stores, and changed some locations,” he explains. “And, within the last year or two, we have taken a very aggressive move in the Montego Bay market; we put a brand new store on Barnett St. and recently renovated and upgraded our Church St. location. In Mandeville, we have done major renovations and we have opened up a second floor in the Mandeville store.Within the last six months, we have upgraded our downtown store, called Bashco WOW– it’s a kind of commissary/ deli, and we’re offering pizza and sandwiches and salads. So, it caters to the working environment in downtown Kingston and that has been doing extremely well. In the last two years, across seven of our stores, we have added grocery items, so we are becoming like a one-stop-shop in a lot of our locations.” Omar Azan, Bashco’s Marketing and Public Relations Manager, stresses that listening to the public is a key part of its marketing strategy. “We host these customer appreciation and customer interaction events,” he says. “We’re listening: ‘What are you looking for? What do you want?’We do