Business View Caribbean | Jan 2019

32 that across all of our locations during the course of the year.” Bashco also maintains a very pervasive media presence –on TV, radio, and the internet. “We have a very, very strong television presence, where we have a thirty-minute infomercial – the first one of its kind in Jamaica - where we mix interesting content with entertainment, bringing light to the new products and services available, and some of the new changes and developments at the store level,” says Omar. “In addition, we have a very strong audio presence on the most popular radio station in Jamaica,” he continues. “In Jamaica, radio advertising is still very strong, because we have an active music scene. So, our radio advertising has a lot of musical influence. The dance hall genre is very popular and Bashco has aligned itself with that culture point, so most of our radio