Business View Caribbean | January 2021

20 BUSINESS VIEW CARIBBEAN JANUARY 2021 GUEST SUBMI SS ION: HEALTH & WELLNESS with depression. “Depression inspired me to create Allegori. I had a startup that didn’t go the way I wanted it to and I went for therapy (…) after that I thought that there should be a way to apply neuroscience and psychology. That is how we started up. My work is to practicalize the research and develop products and services to make applied neuroscience useful for everyday man”, says Kheston. This startup is overcoming the social stigma around mental health in Trinidad and Tobago while developing an innovative business model. For Kheston, it is all about empowering people by helping them reset their brains and shape behavior. “We show the power of the human mind. We train people and facilitate their progress but they are the ones making their brains do the things they need to do in order to achieve certain goals.” Allegori has built different practices to serve a broader range of the population. From helping people to manage intense pain, sleep better, stay focused during work hours or school, to treating anxiety and PTSD. “We developed services for individuals who have anxiety and depression and we helped students that have issues focusing in school. We really want to get into the corporate space as well, because we know that we can add value for them. By average we boost our clients’ output by around 3 times”, says Kheston.