Business View Caribbean | January 2021

34 BUSINESS VIEW CARIBBEAN JANUARY 2021 Come and experience the magic of Whitter Village Shopping Mall Situated on the “Elegant Corridor” in the Rose Hall area of Montego Bay. This unique property boasts over 70 shops offering a variety of products and services. It is conveniently located and creates an ambiance second to none in a secured environment. Visit our website at w w w . w h i t t e r v i l l a g e m a l l . c o m to schedule a shuttle or email us at whittergroup@cwjamaica.com Whitter Village thewhittervillage Treasure Hunt; it is very much a hot spot for the surrounding community. But being in a tourist area, they are also a landmark stop for many tourists who want a casino experience. While Jamaica does not have full-service casinos like in Las Vegas (because of legal restrictions), they definitely try to be as close as possible. No hotel gaming lounge in Jamaica will provide the experience that Treasure Hunt can provide, in terms of service and gaming selection – which includes slot machines, blackjack, horse racing, baccarat, and roulette. Customer behaviour and usage is constantly monitored, so the facility can provide gaming options that are suited for the target market. In recent times, Treasure Hunt has embraced new targeted marketing strategies. The focus has been, primarily, on the digital space because they realized the value of web analytics to prescribe more effective marketing. Some of the digital marketing strategies they use include, but are