Business View Caribbean | January 2021

35 BUSINESS VIEW CARIBBEAN JANUARY 2021 TREASURE HUNT GAMING not limited to, Search Engine Optimization, Email Marketing, Website Development, Blogging & Social Media. Treasure Hunt has achieved much success with email marketing, as they segment their audience based on location, age, customer loyalty, and leads vs customers. This has enabled them to offer a truly targeted and personalize experience for their audience. What sets Treasure Hunt apart, in terms of marketing, is the approach of putting the customer first. By listening to customers and understanding their reasonable needs, and adjusting the service to suit them. Among the biggest sellers are yearly events, such as Customer Appreciation Day in the December holidays, Halloween, National Heroes Day, and Chinese New Year – however, in 2020, no events were held as a result of COVID-19. That being said, the Treasure Hunt team is looking forward to an exciting calendar year of events in 2021, once the current pandemic subsides. During the coronavirus pandemic, Treasure Hunt has focused a lot on recovery and on short- term goals, putting the emphasis going forward on the Montego Bay location; making it the primary place for betting and gaming in Jamaica. And continuously focusing on the customer experience and what makes them happy!