Business View Caribbean | January 2021

5 BUSINESS VIEW CARIBBEAN JANUARY 2021 that this sentiment was captured in October, prior to the recent positive vaccine news. • Seven in 10 travelers will look for flexibility, such as travel insurance and trip protection, full cancellations and refunds on transportation and accommodations. Expedia.com’s lodging data shows that travelers booked refundable rates 10 percent more often in 2020 than the year before, and the new research indicates this trend is likely here to stay. Factors influencing transportation and accommodation decisions • Travelers want reassurances that travel providers and brands are following and enforcing pandemic protocols. Mask use and enforcement (50%), cost (47%) and easy refunds or cancellation policies (45%) will be the leading factors in future transportation decisions, though the importance placed on each varies by mode of transportation. • For future air travel, six in 10 travelers would be most comfortable traveling if social distancing measures are in place. • Proper COVID-19 hygiene protocols will inform future accommodation decisions for more than half of travelers, and this is the leading factor across all types, from chain and boutique hotels to vacation rentals to staying with family or friends. Additional considerations include contactless room service and takeout (24%) and contactless check in options (23%). • Travel providers, as well as destination organizations, need to clearly communicate health and hygiene measures, pandemic protocols and flexibility to reassure and attract travelers. OPENING L INES