Business View Caribbean | Volume 9, Issue 1

41 BUSINESS VIEW CARIBBEAN VOLUME 9, ISSUE 1 To continue its growth and diversification, Karl H. Menzies partnered with Socias Ltd to create BelizeON, the third division of the company. BelizeON is an online marketplace ecosystem, where vendors countrywide can list their products and services virtually to reach a wider Belizean audience. Business View Caribbean spoke with Socias Ltd. representatives – Yanik Flowers, Marketing Manager and Sonia Ceballos, Co-Founder and Managing Socia – about the exciting partnership between Socias and Karl H. Menzies, and the enormous benefits that BelizeON offers for the Belizean people. BVC: How would you describe what makes Karl H. Menzies so successful? Ceballos: “Karl H. Menzies has reinvented several times in its 52 years, and although it is still a family company, it has been moving into selling KARL H . MENZ I ES COMPANY LTD . different products and seen constant disruption and innovation there. I don’t think they’ve had a challenge as big as COVID-19 before but the reason it is still so strong 52 years later is the dynamism and willingness to change. Where they are open to change and to bringing young people into the company. Seeing all the transformation that has happened is amazing, especially among family companies that are more traditional.” Flowers: “Karl H. Menzies distributes throughout the country of Belize from the same location it has been at since the beginning. Walking into the building is like getting a history lesson, in itself. Both our Surface Solutions and our Beverage division are located in the same building. Our corporate offices are above and we also have a warehouse where all the distribution and dispatching happens. That’s where the really hard work gets done.