Business View Caribbean | Volume 9, Issue 1

42 BUSINESS VIEW CARIBBEAN VOLUME 9, ISSUE 1 “Our onsite showrooms are available for all our products. The company is very retail-oriented, so consumers are able to walk in, view products, and purchase. We handle our deliveries and fleet management, ourselves. We have a delivery team, a dispatch team, and we’ve used that innovation during COVID to really move into this new age.” BVC: When did the concept of going digital come about? Flowers: “Before the pandemic started, Karl H. Menzies were really focusing on finding ways to innovate their operations and get their products in a digital platform. That was the dream and the plan, to have a way to let consumers experience our products, and these brands that we’re so proud of, in a digital arena. “We sit here with all the expertise earned over the past five decades and understanding logistics, our warehouse, our retail, our showroom. Then, we partnered with Socias Ltd. that represents expertise in digital transformation. Together, we were able to create this digital platform, this digital ecosystem, called BelizeON, where now Belizians can have access to anything, anytime, anywhere. That’s the BelizeON motto. Now we find ourselves, two years later, helping a vast majority of vendors innovate their products from remote villages in each corner of Belize, where people might not have even had access to take a picture of their products and put it online, before. We’re creating this space for these vendors to position themselves properly online. “BelizeON has really been this opportunity that was born out of a challenge and soared beyond