Business View Caribbean | Volume 9, Issue 1

46 BUSINESS VIEW CARIBBEAN VOLUME 9, ISSUE 1 we also carry cleaning products and COVID-19 protective supplies. So customers can place combined orders with Karl H. Menzies and other vendors. We even have a wholesale model in the platform, where every vendor can decide if they want a specific discount, credit to their account, all that is available on the system.” BVC: What do you foresee for the future of the business? Ceballos: “Karl H. Menzies has also been evolving from a branding perspective, keeping the same themes but they did a lot of changes into what type of brands they represent. We import the majority of products, so the main challenge during the pandemic, which continues, is delays with the supply chain. We still struggle with that, not only with availability but with pricing and shipping costs. With the tourism recovery, the company has positioned alternative brands, as well as the regular ones, that are all PREFERRED VENDOR/PARTNER n Trinchero Family Estates MenageaTroisWines.com part of the new portfolio. It is in our scope to bring these Belizean products and producers into the Caribbean and U.S. export markets.” Flowers: “Three years from now, we’ll want to be in a position on the Karl H. Menzies side and the Beverage division and the Paints side that we’re able to offer even more popular brands for the leisure market. That has always been the core, to offer these brands that Belizeans want. With our partnership with Socias and BelizeON, it’s possible to bring these brands to a new level using the platform, and building the ecosystem so we can grow across the board.”