Business View Caribbean - Jan 2024

23 BUSINESS VIEW CARIBBEAN VOLUME 11, ISSUE 1 GORHAM’S L IMI TED commitment to customer satisfaction and innovation. The company’s customer base primarily comprises homeowners embarking on DIY projects and renovations. Understanding the diverse requirements of these projects, Gorham’s ensures the availability of necessary supplies. If something is not present in the retail location, it can be ordered through their online express service. This facility meets immediate customer needs and allows Gorham’s to track purchasing trends and adjust inventory accordingly. The company’s success in the home improvement sector, particularly in outdoor sales, underscores its ability to tap into evolving market trends. This adaptability extends to its strong contractor base, especially in the lumber division, which offers an array of building supplies and a special- order department for custom requirements. Approximately 95% of Gorham’s products arrive by boat, showcasing its logistical prowess. The